What are YouTube Tags or Keywords?

According to YouTube, Tags are descriptive keywords you can add to your video to help viewers find your content. Your video’s title, thumbnail, and description are more important pieces of metadata for your video’s discovery. These main pieces of information help viewers decide which videos to watch.

If the searched keywords or tags match what you have assigned to your channel, the YouTube algorithm will likely display it on the search result. Indeed, tags or keywords are very important for the visibility of your channel as people always search for a certain topic in the search bar.

How many tags or keywords should you add on YouTube?

YouTube allows you to use as many tags or keywords as you would like as long as the total character limit across all tags is less than 400 characters (approximately). Commonly, most videos should have 5-8 tags.

Be sure to include the terms that best describe your videos so that it will be easy for your target audience to find your video and for YouTube to understand its content.

Here are some of the important guidelines for putting tags or keywords in your videos:

·      Make sure that your tags do not mislead users for having inaccurate tags can increase your bounce rate and should hurt your rankings;

·      Do not use trademarks or copyrighted material in your metadata unless you have explicit permission from the owner to use it;

·      Use single-word tags and broad-term tags that relate to your video’s broader topic;

·      Set your primary target keyword as the first tag;

·      Do not go overboard with tags; and

·      Do not add tags to your video description.

Since you know all the notable facts about YouTube Tags or Keywords, let me show you how to add them to your Brand YouTube Channel.

The steps are as follows:

1) Log in to your Gmail account associated with your Brand YouTube channel then open a new tab of YouTube.

2)    Access your Brand YouTube channel by clicking your logo on the upper right corner then click "Switch account" and click your Brand channel's name.

3)    Open your YouTube Studio on a new tab.

4)    On the left side of the screen, click "Settings".

5)    Click on "Channel".

6)    Select your country of Residence by clicking the dropdown beside the field. This is also very important as most likely your videos will be recommended to people in this same country.

7)    Add tags or keywords to your channel by typing inside the "Keywords Field". A keyword can be a single word or a phrase separated by space.

8)    To add multiple keywords, just type a keyword then press the "Enter" key then you can add again your next keyword and so on. Your keyword must be related to your Brand Channel's niche/topic/theme/interest so that people can easily find your channel.

9)    Click "SAVE".

With the help of this tool, you are well on your way to increasing the probability of your videos showing up in YouTube search results.

Just keep in mind to select your tags wisely to properly classify your content so that it will be found by the right audience. I hope that this blog helps you to properly add YouTube Tags or Keywords to your Brand YouTube Channel.

If you have some other concerns or queries, just click on the reply button and put out your concerns or queries. We surely won’t miss any of those.

Looking forward to another fruitful day with you.

Ciao!